Online fitness-gear purchases indicate the new workout normal for home gyms

With the closure of gyms and limited opportunities for outdoor fitness activities, Indians are adapting to the new reality of working from home by setting up their own personalized and convenient home gyms. Despite the challenges posed by the COVID-19 pandemic, people are turning to online platforms to purchase activewear and fitness equipment, allowing them to maintain their fitness routines from the comfort of their homes.

As social distancing becomes the new norm, consumers are transforming their living spaces into gyms to ensure they can continue their fitness journeys. Athleisure wear and fitness equipment are in high demand as individuals of all age groups prioritize their health and well-being by exploring various stay-at-home exercises. Flipkart, a leading e-commerce platform, reports that consumers are actively searching for products such as yoga and lounge pants, sports bras, t-shirts, and sports shoes. This trend is observed not only in major cities but also in smaller cities like Vizag, Ernakulam, Guwahati, and Allahabad.

The shift to working from home has also led to a change in attire preferences, with people investing in comfortable clothing that serves both professional and workout purposes. Moreover, fitness equipment like yoga mats, cycles, treadmills, support equipment, and dumbbells are experiencing a surge in online searches. Consumers in Hyderabad, New Delhi, Chennai, Pune, Mumbai, Kolkata, Patna, Ernakulam, and Lucknow are particularly interested in purchasing fitness accessories and equipment. Interestingly, sports equipment like badminton racquets and cricket bats are also gaining popularity, indicating that individuals are embracing both work and play.

To cater to the evolving demands of consumers, Flipkart has introduced new brands such as Under Armour, Cultsport, One 8 by Virat Kohli, and Attitude by Chris Gayle. This expansion provides customers with a diverse range of products to choose from. The platform’s curated ‘Work-out from Home’ selection offers over 1000 styles, handpicked based on serviceability in different zones.

“As a homegrown company, we strive to ensure that consumers have access to a wide and premium selection of products to meet their requirements, considering the lifestyle changes they are experiencing,” stated Flipkart, emphasizing its commitment to serving customers during these changing times.